How many records are in the database:

 

Estimate the percentage of duplicate records in the database:
(MSI experience has shown this number can vary between 2%-10% depending on file size & customer processes)

 

Estimate percentage of address records in database that may be undeliverable:
(USPS estimates 3% of all mail is undeliverable as addressed)

 

Estimate percentage of address records in database that have moved:
(USPS estimates 1.5% moves per month (18% annually) since last "move update" service performed)

 

Estimate percentage of recipients' records in database on the DMA suppression list:
(MSI recommends using 1% as typical for most lists)

 

What is the cost of the mailpiece, including postage:
(USPS estimates industry standard is $0.55)

 

Number of mailing campaigns going to this list:

 

Computed Cost of all mailing campaigns without data quality services:

 

Computed Cost of mailing campaigns with data quality services:

 

Service cost for de-duplication of records:

 

Service cost for CASS, NCOA, DMA suppression:

 

Total data quality service costs:

 

Dollars saved for this mailing only:

 

Return on Data Quality Investment: